February 19, 2009
Regarding ‘MEP: EU needs new mindset to end deforestation‘:
While I applaud public measures to tackle deforestation and biodiversity loss in the EU, I think it is also important to consider the role that the private sector can play.
Last December, Epson launched a new biodiversity initiative in the Gardunha mountains in central Portugal, to begin to address the widespread devastation caused by the forest fires of 2003 and 2005. The goal is to revive the areas’ traditional forests by restoring a vital habitat for the mammals, birds, fish, insects, reptiles and amphibians of the mountains, all of which used to be found in abundance.
There is no doubt that providing increased access to carbon credits for those involved in protecting and nurturing forestry – or earmarking EU revenue to tackle the issue – will boost activity, but sponsorships and CSR programmes should also be encouraged.
More important than that, however, is our collective obligation to ensure that biodiversity returns, rather than just planting, in any bill that provides financial incentives for reforestation. Mixed vegetation, while unviable for commercial forestry, creates the best and most sustainable habitat for a vast diversity of flora and fauna, which explains our commitment to promoting this approach in the Epson Gardunha Biodiversity Initiative.
This initiative forms part of a wider environmental vision that also includes reducing our entire CO2 emissions by 90% by 2050. We hope that this project provides a good example of how corporates can translate a vision into action and get involved in projects that deliver real benefits for Europe.
If you are interested in further details, please visit http://content.epson-europe.com/environment/biodiversity/en/
Epson Europe B.V.
VP Corporate Office and General Counsel